Work / Nord VPN
VPNPerformance
Named as the attributed agency on every purchase event
74 server purchases, 94 one-month plans and 38 bundles attributed to Appmontize as the named agency — refund events included, in the client's own dashboard.
74
Server purchases
94
One-month plans
38
Bundles + monthly bundles
The challenge
Agency reporting has a credibility problem: a screenshot of an agency's own dashboard asks the client to trust a tool the agency controls, however accurate the numbers are.
The approach
The view that matters is grouped by agency inside the client's own measurement stack, with Appmontize appearing as a row — nothing here is ours to edit. Refunds are carried in the same table rather than left off a flattering slide.
What we did
01Report from the client's stackAttribution read from the client's own dashboard grouped by agency, not an agency-side export.
02Split the commercial shapesserver_purchase, one_month, bundle and bundle_monthly tracked as distinct events rather than one conversion total.
03Carry refunds in the same viewserver_refund and server_refund_one_month reported alongside the purchases they offset.
04Read the mix, not just the volumeBundle share tracked separately because bundles carry different revenue and retention than monthly plans.
Event breakdown — Appmontize agency row
| Event | Unique users |
|---|---|
| server_purchase | 74 |
| server_refund | 5 |
| one_month | 94 |
| server_refund_one_month | 1 |
| bundle | 11 |
| bundle_monthly | 27 |
