Work / Groww
InvestingPerformance
651,118 installs and 2,218 first trades for India's biggest retail broker
651,118 attributed installs from 587.7M clicks over 50 days — and 2,218 users who completed a first stock trade.
651,118
Attributed installs
587.7M
Clicks delivered
2,218
First stock transactions
The challenge
India's KYC-gated brokerage funnel punishes cheap install volume: the sources that produce the cheapest installs are the same ones whose users abandon at the first identity check.
The approach
Demand split across dozens of campaign IDs on Play Store, OEM (OPPO, Vivo, Samsung, Xiaomi) and direct-app inventory, ranked by first-transaction rate rather than installs. Appmontize88 hit a 0.46% conversion rate against a 0.11% blended average, and budget moved toward the sources clearing KYC — not the ones with the cheapest installs.
What we did
01Split the buy by sourceDozens of discrete campaign IDs across OEM, Play Store and direct apps so every supply source could be read on its own.
02Instrument past the installaf_purchase and stocks_first_transaction wired as the real success events, not install volume.
03Rank on downstream eventsSources ranked by users reaching first transaction — Appmontize88 hit 0.46% CR against a 0.11% blended average.
04Reallocate weeklyBudget pulled from install-rich, event-poor sources and pushed into the campaigns clearing KYC.
