Inventory & Media Buying

Most agencies buying app inventory are buying it from somebody else. The demand-side platform buys from an exchange, the exchange buys from a network, the network buys from the publisher — and by the time a rupee of client budget reaches the placement, several parties have taken a margin and nobody in the chain can tell you exactly where the ad ran. That opacity is the norm, and it's why so much app-install spend produces volume that evaporates at the first real conversion event.

We built the other model. We're integrated directly with every major OEM — OPPO, Vivo, Samsung, Xiaomi and Huawei — including Oppo's Play Auto Installs, which places an app in a device's out-of-box experience, and Huawei's AppGallery ecosystem reaching roughly 500 million users. We hold Google Play Store inventory, and direct partnerships with apps including imo, Bigo, Snapchat, Ixigo, Truecaller, ShareChat and Snack Video, where imo alone gives us chatlist, audio-call, end-call and story placements across twelve markets. We already manage OEM inventory for Flipkart Health+, Rummy Circle and Gamezy.

Owning the supply is what makes the results in our case studies possible. OKX converted at 21.39% because we could buy impressions rather than clicks. Lazada's six Southeast Asian markets could each be priced on their own economics rather than a regional blend. And Daraz ran in Bangladesh, Sri Lanka and Nepal — markets most competitors have no supply in at all — with per-market reporting a client can audit.