Work / Angel One
InvestingPerformance
149,480 verified mobile numbers in a single December
149,480 verified mobile numbers in a single month, with 129,440 users carrying through to basic details.
149,480
Verified mobile numbers
129,440
Reached details step
5,758
Party codes generated
The challenge
Angel One measures acquisition at OTP verification, not install — a strict bar that exposes fake or incentivised traffic immediately, since it simply never produces the event.
The approach
Every campaign optimised to the OTP-submit event from day one. The submit-to-user ratio flagged sources pushing unready users into the flow, and those were cut in favour of the ones carrying users through to basic details — 86.6% did.
What we did
01Optimise to OTP, not installverify_mobile_number_otp_submit set as the primary success event across every campaign.
02Watch the retry ratio268,013 events against 149,480 unique users flagged sources pushing unready users into the flow.
03Track carry-through86.6% of verified users continued to basic details — sources that stalled here were cut.
04Report to party code5,758 party codes generated as the true bottom-of-funnel read.
