Work / Booking.com
TravelPublisher
From 26 bookings in January to 760 in March
From 26 bookings and €243 in January 2025 to 760 bookings and €7,321 in March — a 29× lift driven by where the traffic landed, not how much of it there was.
29×
Bookings, Jan → Mar 2025
77.9M
Partner page views, Q1
€7,321
March earnings
The challenge
January delivered 4.29M page views and returned just 26 bookings — volume was never the constraint, conversion was. A prior spike to ~375 bookings had also collapsed back to near-zero, proving the ceiling was higher than the account was hitting.
The approach
Rebuilt the buy around intent — placements matched to active travel-research context instead of raw page-view volume. Bookings scaled 26 → 181 → 760 across January to March, with April trading a lower absolute number for a better rate per page view.
What we did
01Diagnose the flat lineEight months of high page views and near-zero bookings isolated as a placement-quality problem, not a volume one.
02Rebuild around intentPlacements matched to active travel-research context rather than broad reach.
03Scale the recovery26 → 181 → 760 bookings across January, February and March 2025.
04Trade volume for rateApril delivered 405 bookings from less than half March's page views — a better per-view conversion.
