Work / Delta Exchange
CryptoAnalytics
A three-year crypto funnel measured all the way to KYC
117,339 installs and 163,590 sessions from 141.5M clicks over three years — instrumented so login, signup, KYC and first deposit were all separately visible.
117,339
Installs
163,590
Sessions
141.5M
Clicks
The challenge
Crypto exchanges carry consumer fintech's heaviest compliance funnel — install, register, verify identity, then fund. A single conversion event tells you almost nothing about where the loss happens.
The approach
Every stage tracked as its own event: login, signup, KYC level, first deposit. That produced a readable funnel — 184 logins → 154 signups → 83 KYC → 37 deposits — with each drop-off quantified, not assumed.
What we did
01Instrument every stageLogin, signup, KYC level and first-time deposit tracked as four separate AppsFlyer events.
02Quantify compliance loss184 logins → 154 signups → 83 KYC → 37 deposits, with each drop-off measured not assumed.
03Separate cycle from campaignThree-year window read against event-level data rather than blended conversion.
04Confirm genuine usage163,590 sessions against 117,339 installs evidencing repeat use, not install-and-abandon.
